If there is one amazing marketing tool that doesn’t get enough credit, it’s custom signage. Signs can be used in a variety of ways to bring in more customers and showcase the best parts of your brand and business. Let’s go over a few ways that a custom sign can strengthen your brand and store experience.
At the end of the day, the most important part of any retail business is getting people in the door. An outdoor custom sign is not only effective in getting more foot traffic for your business, but it presents a great opportunity for showcasing your brand. Outdoor signs give passers-by the first impression of your business and can encourage people who consistently pass by to eventually check it out. Outdoor signage comes in the form of entrance, sidewalk, awning and window signs – basically anywhere near your store that is outwardly visible. An effective outdoor sign is eye-catching, unique, and conveys the best aspects of a brand’s messaging.
Information signage is often overlooked in the retail space. This is unfortunate, as an informational custom sign can significantly improve the customer experience. Directional signs can point customers in the right direction of their intended purchase. This makes for a more convenient customer experience and also helps filter customers in and out of your store more quickly. Customers will remember the convenience and will be more likely to come back to you for their next purchase. Directional signage also makes it easier for your employees to maintain an organized workplace.
If you own a business, chances are you already have a marketing strategy to influence your customer’s behavior, but have you taken advantage of persuasive signage? Try using a custom sign around your store that promotes featured products. You can increase the perceived value of one of your products, create greater brand awareness of that product, and increase sales with a few well-placed signs. You can even establish ‘themes’ such as a “Back to School” section of a store that promotes several products at once while making them easier to find.
As a business, you want all of your customers to feel welcome and comfortable in your storefront. By using ADA (Americans with Disabilities Act) compliant signage, you can make it easier for disabled customers to visit and navigate your store. Braille signage and signage that designates accessible entrances, parking, restrooms, fitting rooms, and elevators are all examples of ADA compliant signs. You want disabled patrons of your business to know exactly where they can find accessibility resources. This improves customer experiences and showcases your brand as inclusive.
Designing a Memorable Custom Sign
Every great business or memorable event needs a sign. Point your audience in the right direction with custom business signs. To get the most of your signs, you need to go to the pros. From screen printed apparel to customized signage and promotional products, NJ Ink Shop can bring your vision to life.
We offer full-color, dye-sublimation printed banners in a variety of styles and sizes. Whether you prefer square, tear-shaped, large, or small indoor and outdoor signs, we have the right one for you. We use only the highest-quality materials and all of our signs come with ground stakes, support poles and storage bags to make sure you can use your signs for years to come. Don’t let your brand blend in with the crowd, let us set you apart with custom-made artistry. Not exactly sure what you are looking for? Our talented designers can lead you in the right direction – we can even do the designing for you! It’s time to get creative, it’s time to get inked.